The company's predecessor, National Video, Inc. was founded in 1977. In 1988, the company changed its name to Rentrak Corporation to better reflect its Pay-Per-Transaction® (PPT) distribution and revenue sharing programs.
Rentrak is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video.